Professional

Chrome Hearts

Beijing, China

Context

Chrome Hearts is an american brand that specialized in high-end 925 silver jewellery, leather and fashion products. The Beijing Flagship store locates at the ground floor of Yintai center, the heart of the capital city. We collaborated with M.W. Steele Group which oversees all the local and overseas Chrome Hearts stores.

Role

The client's design concept brief was clear based on the brand identity. Our role focused on delivering the project and addressing the detail, before going on site. I worked in the overall layout, and focused ceiling, as well as the structural glass facade and entrance.
Architectural AssistantDesign DevelopmentPresentation PackageDesign Package 
20112-13
| Atelier C+
Status
| Completed in 2013
Area
| 3000 sqf
Collaborating Architect:
M.W. Steele Group, SD, US
Ref Link:

Structural Glass 

For the skin, structural glass panels is used to wrap around the store, this allows views and daylight into the store.